My Favorite Cruelty-Free Brands

In the past, I have tried to maintain my own cruelty-free brand list to share with you as a resource. Over time, I’ve come to realize that there is simply NO way for me to keep up with hundreds of thousands of brands and their constantly-changing policies. On top of that, I feel there’s really no need for me to try to keep up with all these brands when we already have a FANTASTIC, comprehensive, reliable resource available to us: Logical Harmony! Logical Harmony is really the only cruelty-free list we need, because it’s simply the most accurate, non-biased, up-to-date list there is. So if you’re looking for a list of cruelty-free brands to support, check it out!

Instead of creating a full list of cruelty-free brands, I’ve decided to put together a list of brands that I love and recommend you try! Of course, there are MANY more amazing brands beyond just this list, but these are the ones I recommend based on my own experience. Because I generally use products that are affordable and easy to find in stores, I hope you find this to be a helpful guide on any budget.

Cruelty-free makeup brands I love:

  • E.L.F. Cosmetics
  • Wet n Wild
  • Physicians Formula
  • Milani
  • Jordana
  • FLOWER Beauty
  • Pixi
  • Sonia Kashuk
  • theBalm
  • Terre Mere
  • Pacifica
  • Ulta Beauty (Ulta’s store brand)

Cruelty-free skincare brands I love:

  • Paula’s Choice (my #1 favorite)
  • Yes To
  • Andalou Naturals
  • Alba Botanica

Cruelty-free hair care brands I love:

  • Jason
  • Nature’s Gate
  • Giovanni
  • Alba Botanica

Cruelty-free body care brands I love:

  • Nature’s Gate
  • Hempz
  • Trader Joe’s
  • Dr. Bronner’s
  • Kiss My Face
  • Preserve (I love their 5-blade razors)
  • Alba Botanica

Cruelty-free dental care brands I love:

  • Kiss My Face
  • Jason
  • Desert Essence
  • Preserve (toothbrushes)

Cruelty-free cleaning productΒ brands I love:

  • ECOS/Earth Friendly Products
  • Trader Joe’s
  • Seventh Generation (cruelty free, but their parent company is not)
  • Mrs. Meyers Clean Day (cruelty free, but their parent company is not)


    1. Hey Diana!
      A parent company is essentially a company that owns another smaller company. For example, Burt’s Bees was “bought out” by Clorox, which is now their parent company. While Burt’s Bees can still make its own decisions regarding things like animal testing – and they do maintain their cruelty-free stance – many people choose not to support them since they don’t want to indirectly support Clorox. It’s definitely a personal decision, though!

    1. Hey Kaisey,
      There is actually very little if any consensus on the cruelty-free status of Batiste. I checked Leaping Bunny’s website because I was surprised you said they had the logo on them, but the brand doesn’t seem to be listed on their website. They might have some other bunny logo printed on their packaging, but I don’t think it’s the Leaping Bunny one. Unfortunately there’s no rule and companies can put an unofficial cruelty-free “bunny” logo on their packaging without it actually meaning anything. I’ve contacted them at least 4 times and have never gotten a response, which makes me very skeptical. πŸ™ Logical Harmony, another trusted source, has them under “Pending Brands” and says she’s also reached out multiple times but hasn’t received a response. It makes me think they must have something to hide. πŸ™

  1. Hi, Sarah! I have curly hair, and have been looking for a good curly shampoo and conditioner. I’ve heard good things about the Lush one, but don’t quite have the budget for it. After reading that OGX isn’t actually cruelty-free, I’ve been looking for an affordable set. One I found was the Not Your Mother’s brand; do you have any idea if it’s cruelty-free? It doesn’t seem to be on any of your lists. Thank you!

    1. Hi Kathryn! I have contacted Not Your Mothers multiple times and every time they send me the same vague response. They won’t go in to detail about their policies at all – they won’t say whether their ingredients are animal tested, nor have they said anything about whether or not they sell/plan to sell in China. Long story short, I don’t trust them! I don’t have curly hair, so I don’t know much about curly hair products. But I have heard good things about Alba Botanica shampoos and conditioners, and I also like Nature’s Gate! Both are very affordable. I don’t know if they have ones labeled specifically for curly hair, but they may have something that works well. Let me know if you need more help finding something!

      1. Hi again, Sarah! Thank you for responding so quickly! I just recently decided to try and go cruelty-free, but it’s been hard because I can’t just get rid of all the products I have and replace them, so I’ve been trying to finish up non-CF products and buy new CF ones. It’s really cool to have such a great community online to discuss brands; it’s easy to find misguided information (as I already have–sadly, when I went to replace a used up product, I bought another non-CF one). So thank you for having such a clear blog and for helping me (and others) find affordable and quality products and stick to our morals!

        Also, what do you know about NARS? I’ve heard both ways, and was wondering if you’ve made efforts to contact them since you’re so on top of that (very impressive!). Thanks again!

        1. I am so happy to hear you’re going CF!! It’s honestly one of the best decisions I’ve ever made. You’re right, it can be difficult especially with so many different resources online, but my personal favorite is Logical Harmony! I trust her more than I trust myself when it comes to info on brands, haha. For some weird reason, I haven’t yet contacted NARS myself! I’m going to do that right now. They are a cruelty-free brand according to Logical Harmony, but they are owned by a parent company that tests on animals, so it’s up to you if you want to support that or not! πŸ™‚ Thanks so much for your kind words and I am happy to help you if you ever have any questions at all about going CF!

    1. Awesome!!! I know they recently made all their brushes vegan (yay), but I did see on Logical Harmony that some of their skincare line isn’t vegan. I’m going to check that out and see what I can find out! This whole list is going to be under some serious construction soon!

  2. Hello! I noticed Shea Moisture is not on the list of cruelty free brands, I use a lot of their products and they have the bunny with pink ears cruelty free logo. They can’t use that logo if they aren’t certified right?

    1. Hey Melissa! The logo on Shea Moisture products is PETA’s symbol, I believe. From my experience, PETA’s certification process isn’t very thorough or updated frequently enough, so I personally don’t use their list or pay attention to their logo when I see it on a product label. Logical Harmony has Shea Moisture on their Brands to Avoid list because they apparently don’t prevent their distributors from selling in China where animal testing is required by law. Overall they have just been really shady about their policies and I do not think they are a cruelty free brand.

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